This is the right time to start blogging for your business.
Not yesterday, not tomorrow but now.
Let’s be real.
If you don’t have a blog for your business, then you’re losing out on a lot of opportunities.
Having an active blog on your website can increase your business visibility, and drive traffic to your website.
It will establish your authority in your niche or industry.
It took me a lot of time to bring my business online.
And then longer time before I started blogging for my business.
I had a wrong understanding of what blogging is.
Also, I wanted to save costs.
In the process of saving costs by not blogging, I lost out on a lot of potential business opportunities.
I lost opportunities that would help convert my blog audience to paying customers because I couldn’t even reach a global audience.
No blog means no global reach for my business.
My business was limited to my locality.
But then, it all changed when I started blogging.
As soon as I started blogging, my business became visible and I became a global brand.
Costs might not be your reason for not blogging for your business.
Perhaps, you also have a wrong understanding of what blogging can actually do for your business.
You’re not alone.
7 reasons why your business should start blogging
If you’re still considering whether to start a blog for your business, my answer to you is to start blogging now.
Blogging is an effective and powerful marketing tool for every business.
It can literally take your business from an unknown brand to one of the most competitive brands in the world.
Small business and top business brands should take advantage of this tool for generating leads and sales.
However, like every marketing tool, you need to understand the right way to blog for your business.
What this mean is that blogging can only be an effective tool for your business when done right.
Here are some of the reasons why you should consider blogging for your small business:
1. Customer engagement
One of the ways to engage your customers, both current and potential customers, in a direct and informal way is through blogging.
This will help your customers to better understand your products and services.
You can share product updates, announcements, business expertise, free training, behind the scene activities and anything that will connect you to your customers on a personal level.
If your customers have questions about your business, they can refer to your blog posts for answers.
Blogging is a good way to start a friendly conversation between you and your customers.
People love it when they can connect with a business or brand personally.
They want to see your daily struggles and why your business is where it is today.
A blog is one of the best marketing tool to achieve this.
2. Insights into customer behavior
Blogs are collaborative in nature.
They allow you to build a large network of partners that can go on to become a very useful part of your business.
You can use them to gain insights into your customer’s need and interests.
Blog comments, social media shares and total views on your blog posts are some of the metrics you can use to get insights into what your audience want to learn from you.
There are several tools, both free and paid, you can use to make this happen.
Then, you can use this data to create more content for their consumption.
This will go a long way in helping you to develop the right products and services for your customers.
3. Brand positioning
A blog gives your business a personal voice.
People like Pat Flynn, Neil Patel, Brian Dean, Jeff Bullas, James Altucher, Matthew Woodward and others have successfully used blogging to become recognized experts in their field.
You can talk about anything and everything that will position your brand as an authority in your niche.
For instance, if your business is about sales, it would benefit your business more if you blog about sales topics that affect your customers.
This will go on in positioning you as an expert in your industry and help you in building a loyal following to your brand.
This will give your brand a massive boost online.
Your business will appear more approachable.
And you’ll build a followers base that will be loyal to you for a long time.
4. Brand visibility
If you’ve stayed long enough online, you should have seen words like “As Seen On”, “Featured On”, “Media Mentions” on some blogs, which is followed by logos of some publications like The Huffington Post, Business Insider, CNN, BBC etc.
The websites where you find these logos are indirectly telling you that you can trust them because they have appeared on these publications in one way or the other.
It could be that the Founder or business has written or currently write for any of these publications.
Their story also might have been featured on these publications in the past.
I also have some of these logos placed on this website.
I have written for some top media publications in the past on different topics and I’m enjoying the benefits today.
Brand features is a good way to increase the visibility of your brand.
You get more eyes on your business which in turn will increase your profits.
One good way to get brand mentions is by blogging about your business.
As you continue to share your story by blogging consistently, you begin to build a strong network of other bloggers and influencers who would want to associate with your brand and share your story.
When you blog about your success, failures, tests, experiments, and the lessons you’ve learnt as a business, your network might pick your story and help you go viral.
Another way to get featured is by guest blogging on another blog or website.
Guest blogging is to be a guest author or contributor on an established blog or website to get more eyes on your brand.
5. Cost effective
Blogs are easy to setup and update.
Today, it is even easier to blog for free.
However, I wouldn’t recommend free blogging platforms for your business.
This approach is not professional and you don’t own your contents.
You can syndicate your contents on free blogging platforms to get more eyes your content since they come with their own audience.
But they are not recommended for brand building purposes.
It is a good place to start if you’re worried about overhead costs.
The recommended way to build your brand is by blogging on your own platform.
There are several content marketing systems (CMSs) that are suitable to start blogging about your business.
The most popular one out there is WordPress self-hosted platform for publishers.
All you need is a domain name, a good hosting, and you are good to go.
WordPress is one of the cost effective platforms for starting a blog in the shortest time possible.
6. Website traffic
If you need more traffic on your website, then create a blog.
Want to rank higher on search results?
Create a blog.
A business with a blog receive 55 percent more traffic than a business without one.
Think about the possibilities of your business appearing on top of page one of search results.
This will lead to more clicks on your website.
When your content is shared on social media, you will get new visitors to your website.
When you write in-depth and useful articles on your blog, search engines will notice your blog and send more visitors to your blog.
When people read about your story on other blogs, they will be interested in your brand by visiting your website.
With more traffic on your website, you can promote your products, services, and attract new customers to your business.
7. Boost your SEO
One advantage of having a business blog that is constantly updated is to boost your website SEO.
A good on-site and off-site search engine optimization (SEO) is one of the metrics used to determine the success of a blog.
With good contents, you can optimize your blog for on-page and off-page SEO to boost your SEO over time.
A good SEO on your blog will increase your brand visibility and you’ll get noticed by global brands who will want to associate with your business.
When you keep churning out great content on your blog, you will pick up backlinks from different sources including your network.
So, if your website need an SEO boost, consider writing cornerstone contents that are worthy of picking up external links.
Cornerstone contents are in-depth articles where you talk extensively about the problems in your niche and offer practical solutions to them.
More external links pointing to your blog means higher domain authority and page authority.
And more visibility on search engines.
You don’t necessarily have to write these contents yourself.
You can use the services of a digital agency to help you with this as they are more experienced with writing SEO articles.