A blog should be an important part of your marketing strategy if you want to experience long term success in your business online.
The overall reputation of your business lies in having an updated business blog.
Now that you’ve decided to create a successful business blog, you need to keep some things in mind.
I call them blogging tips.
12 Tips for creating a successful business blog
These tips will help you create a successful business blog that will stand the test of time.
In no particular order, here are some of the blogging tips you need to start a business blog that will be successful.
1. Set goals for your blog
What is your purpose of starting a blog?
Answer this before you start blogging.
A blog can be for any and many purposes: marketing tool, communication tool, journal, lead generation, landing page, etc.
You may want to boost your SEO, establish yourself as a thought leader or even use it to stand out from your competition.
Your blog can be just a function of one of these or all of these purposes.
Just understand how you will use it to promote your business.
2. Budget for time and money
Plan how much time you’re willing to devote to your blog per week.
Are you willing to sacrifice and budget this time for your business blog?
Maintaining a blog is time consuming and if you’re not willing to create time for your blog, then be willing to spend good money to hire a good freelance blogger.
This can either be a freelance writer or an agency who will be responsible for writing and marketing your blog.
The amount of time and resources you commit to your blog will determine your long-term success.
3. Conduct keyword research
Tools like Google Keyword Planner, Ubersuggest, Keyword tool and others will help you understand the right keywords to use for your blog based on different metrics.
Use these keywords in the title of your content so that your blog posts can appear on search engines.
This will boost your chances of being at the top of search engine result pages.
Don’t forget to do this on a regular basis as keywords change over time.
Your goal is to optimize your blog so as to maximize your chances of getting your brand visible online.
4. Follow a content plan
Establish a guideline for your content by developing a content plan for your blog.
An editorial calendar will help you form a blogging schedule detailing your number of posts and when you will publish on a weekly and monthly basis.
Your content plan doesn’t have to be something complex.
Start with what you have, a keyword or two, and then build it up from there.
5. Know your target audience
Who is your ideal audience?
Are you writing in a language they understand?
Your answers to these questions will help you to identify your target audience and develop the right content that will reach them.
Don’t forget that your goal is to turn your audience to potential clients or customers.
So, to attract them to you, be ready to write in a tone they will understand.
6. Write in-depth articles
To become an authority in your industry, you must be ready to go all the way by writing long form contents that will simplify the technical details in your niche.
These articles can be in form of guides, interviews, case studies, and analysis of topics that are specific to your industry.
When properly done, these articles will form the main contents of your blog as they will increase your conversion rates.
Write in a clear, concise, and compelling way so that your readers will become loyal to your brand.
7. Add visuals to your blog
According to a report by Unbounce, the demand and use of infographics on blogs has increased to over 800 percent in the past years.
A research conducted by MassPlanner showed that infographics are shared three times more on social media than any content type.
Also, eMarketer also predicted that mobile video advertising spending is expected to be around 72 percent of the total digital ad spend by 2019.
And if your brand create more custom content, then over 78 percent of your consumers will trust you.
Based on these different reports, would you rather add visuals to your blog or not?
8. Answer your customer’s questions
Share your thoughts and that of others on trends relevant to your industry.
Your customers want to see you answer questions they need solutions to.
Be personal by speaking to your audience directly.
Use your words to tell a story that is personal and relatable to the problems you’re trying to solve for your customers.
Be conservational in your approach while giving professional answers.
An informal voice makes you human and friendly.
9. Update your blog regularly
To develop a devoted readership, you need to update your blog regularly.
It doesn’t have to be long updates.
Short updates of about 300 words are fine if that will make you blog more frequently.
A mix of both long and short updates is good for your readers and also for your SEO.
Search engines crawl blogs that are updated often.
Update your blog so as to give readers and search engines a good impression of your brand.
10. Be prepared to market your blog
Marketing is the soul of a good blog.
Marketing a blog can come in many forms: content marketing, email marketing, video marketing, social media marketing etc.
You must be ready to advertise your blog on different social media platforms at the beginning until you find the right platform for your business.
This is not free and can be cost intensive but worth it.
Budget for marketing expenses for any alternative promotional means if necessary.
With a good marketing strategy in place, you’ll recover your expenses in multiple folds.
11. Invite guest contributors
The time commitment required to blog is can be stressful even if you’re motivated.
You should consider sharing your duties with your network by inviting others to write on your blog.
Multiple authors on your blog will take the pressure of writing off you and also make your blog more interesting to readers.
12. Consult with experts
After all these, if you are still not convinced whether to start blogging for your business or not, consult with those you trust.
This could be a business owner with a blog, individuals with blogs, or a marketing expert.
You can ask them for the strategy to use based on your blog goals and objectives.
Strategy can include keywords to use, content strategy and tone of your blog.
At 5252World, we can also help you in deciding the blogging strategy, content strategy, and go all the way in setting up a business blog for you.
You can use the contact form to get started.